Our Story
It all started at a kitchen table in Kent
What began as Pru’s passion for fashion and sewing, has transformed into a timeless collection rooted in the principles of buying less and wearing better. dearprudence started with with Pru's quest for the perfect capsule wardrobe - versatile, easily packable pieces that can be styled for any occasion.
From humble beginnings at a kitchen table in Kent, we have developed a collection of 100% European flax linen pieces, carefully crafted to offer the highest quality, natural comfort, and practical elegance.
As dearprudence grows, we remain committed to expanding our linen collection while staying true to our slow fashion values. Partnering with a small factory in Asia, Sajib and his team are dedicated to bringing our vision to life. Join our small but mighty team on this journey and discover the effortless ease of linen clothing, designed for every occasion
Our Fabric
All pieces are crafted from 100% OEKO-TEX® certified European flax linen.
Our Packaging
Our packaging is 100% recyclable.
Waste
We produce in limited quantities, ordering based on demand, not trend, and only reorder when there’s exceptional demand. Any excess stock is repurposed by Pru, into hand-sewn hair scrunchies.
Our Factory
We partner with a small, family-run factory in Bangladesh to produce each item with care.
